Ishq - عشق

Design Concept

For those who love not softly, but completely.

The ones who ache beautifully, forgive deeply and see the divine in human eyes.

Ishq is for the wild-hearted, the gentle warriors who believe that to love is not to own, but to become.

From Omar Khayyam’s wine-soaked verses to Hafiz Shirazi’s laughter at the edge of the divine, from Ghalib’s sighs beneath the moon to Layla and Majnun’s eternal madness, all knew that love is not escape, but evolution, two souls growing toward the same light.

To live in Ishq is to dissolve the borders between you and everything, to be undone, remade, and illuminated all at once.

To wear Ishq is to let love be your revolution, the quiet kind that transforms everything it touches.

Not a fashion — but a veil between two souls, dissolving gently into oneness.