Johar e Khudi - جوہرِ خودی

Design Concept

For those who doubt not to deny, but to understand.

Who question the heavens not out of arrogance, but out of longing. They don’t reject God, they simply wish to find him through rationality.

Iqbal’s verse turns this very doubt into a mirror. He says, before you dismiss the Divine, first become real yourself.

Existence isn’t about living; it’s about revealing your hidden brilliance, your Johar e Khudi. Until you discover that, you don’t yet exist. His message echoes through Rumi’s heart and Nietzsche’s fire — both calling man to rise beyond belief into becoming.

To wear Johar e Khudi is to awaken from the sleep of disbelief — and find the Divine staring back from within.

Not a fashion — but the spark of your true potential.