Khud Shanasi - خود شناسی

Design Concept

Khud Shanasi is to ask: Who am I beneath the noise?

What remains when all borrowed masks, names, roles, titles, even identity itself, fall away?

Khud-Shanasi is the echo of ancient whispers of Rumi’s heart drunk on divine mystery, of Iqbal’s falcon soaring beyond limits, of Socrates’ timeless call: Know thyself.

It is the oldest pilgrimage, the sacred journey inward.

In a world obsessed with appearances and approval, Khud-Shanasi is rebellion — the holy act of peeling away every layer that isn’t truly yours, until you touch the raw pulse of being.

To wear Khud Shanasi is to declare:

I am becoming who I already am.

Not a fashion but a statement of being.